The "Big Banana Peel" campaign provided consumers with an exciting opportunity to win up to 90 million dollars in prizes, while simultaneously promoting a vibrant range of pink dragon fruit smoothies. Building on the previous success of pink dragon fruit in earlier Boost Juice initiatives, the campaign envisioned a world dominated by this colorful fruit, showcasing its presence in various aspects of life—from home decor and fashion to fragrances and the star smoothies themselves.

The marketing strategy encompassed an in-store takeover, engaging PR activations in various Australian centers, and a robust digital presence through electronic direct mail (EDMs), social media, and extensive national outdoor advertising. This integrated approach proved to be effective, leading to the sale of over 150,000 units within just six weeks, highlighting the campaign's impact and consumer engagement.