Boost Juice Rebrand
PACKAGING
BRAND POSITIONING
TONE OF VOICE
STORE DESIGN REFRESH
UNIFORMS
SOCIAL STRATEGY
APP + LOYALTY ONBOARDING
STRATEGIC LOCAL AREA MARKETING (SLAM) SUITE
In 2022, we undertook a strategic brand refresh for Boost, aiming to connect with its Gen Z audience. This comprehensive overhaul spanned every touchpoint, from redesigning the iconic green cup to redefining the brand's tone of voice and social media strategy.
